BoldLeads is a real estate lead generation and customer relationship management (CRM) tool that offers a suite of features to help real estate agents grow their business.
BoldLeads features include lead nurture systems, proven funnels that engage with leads automatically, marketing blasts, and a CRM dashboard to manage and track leads.
One of the key features of BoldLeads is its lead nurture system, which includes proven funnels that engage with leads automatically. This feature allows agents to focus on closing deals while BoldLeads takes care of nurturing leads.
The system includes engagement indicators, task reminders, and statuses to help agents keep track of leads and prioritize their follow-up efforts.
Another useful feature of BoldLeads is its CRM dashboard, which allows agents to manage and track their leads in one place. The dashboard includes features such as explore, funnels, engagement indicators, task reminders, and statuses.
The explore feature allows agents to search for leads based on specific criteria, such as location or property type. The funnels feature provides pre-designed follow-up sequences that help agents stay in touch with leads and move them closer to a sale.
BoldLeads Features Overview

BoldLeads is a lead generation platform that offers a range of features to help real estate professionals generate and manage leads. Here’s a brief overview of some of the key features offered by BoldLeads:
Expert Ad Management
BoldLeads takes care of creating, implementing, and managing all your lead generation ads, saving you time and effort. Their team of experts creates professional ad campaigns that are tailored to your business, delivering the resulting leads directly to the BoldLeads CRM.
Exclusive Leads
BoldLeads offers exclusive leads, which means that they are not shared with other real estate professionals. This gives you a better chance of converting leads into clients, as you won’t be competing with other agents.
Lead Nurture System
BoldLeads’ lead nurture system helps you stay in touch with your leads, even after they’ve left your website. The system includes automated follow-ups and market reports, which are sent out to your leads on a regular basis.
This helps keep you top of mind and positions you as a trusted authority in the real estate industry.
Marketing Blasts
BoldLeads’ marketing blasts feature allows you to send out mass emails, texts, or voicemails to your leads. This is a great way to re-engage old leads and bring them back to life. You can send out seasonal tips, current news, new listings, or invitations to open houses, all with just a few clicks.
CRM
BoldLeads’ CRM is designed to help you manage your leads more efficiently. The system includes lead tracking, lead scoring, and lead distribution features, which help you prioritize your leads and focus on those that are most likely to convert.
Based on my research, BoldLeads offers a range of features that can help real estate professionals generate and manage leads more effectively. Whether you’re looking for exclusive leads, expert ad management, or a powerful CRM, BoldLeads has you covered.
Lead Generation Features
BoldLeads offers a comprehensive suite of lead generation features that can help real estate agents to grow their pipeline of prospective clients. Here are some of the key features that BoldLeads provides for lead generation:
Lead Magnets
One of the most effective ways to generate leads is by offering something of value to potential clients in exchange for their contact information.
BoldLeads provides a range of lead magnets, such as home valuation tools, market reports, and buyer/seller guides, that agents can use to attract leads and build their pipeline.
Landing Pages
BoldLeads offers customizable landing pages that agents can use to capture leads from their lead magnets. These landing pages are designed to convert visitors into leads by providing a clear value proposition and a simple, user-friendly form to collect contact information.
Exclusivity
BoldLeads provides exclusive leads to its clients, which means that agents don’t have to compete with other agents for the same leads. This can help to improve the quality of leads and increase the chances of converting them into clients.
Zip Code Targeting
BoldLeads allows agents to target specific zip codes for their lead generation campaigns. This can be particularly useful for agents who specialize in a particular area or who want to focus their efforts on a specific market segment.
Overall, BoldLeads provides a range of powerful lead generation features that can help real estate agents to build their pipeline of prospective clients.
By leveraging these features, agents can attract high-quality leads, nurture them through the sales funnel, and ultimately convert them into loyal clients.
Communication Features

BoldLeads offers several communication features that help real estate agents stay in touch with their prospects and clients. These features include Text Concierge, Emails, and Voicemails.
Text Concierge
The Text Concierge feature allows agents to communicate with their prospects via text message. BoldLeads’ team of assistants can handle these conversations on behalf of the agent, which frees up their time to focus on other tasks.
The Text Concierge feature can be used to answer questions, schedule appointments, and provide additional information about properties.
Emails
BoldLeads’ email templates make it easy for agents to follow up with their prospects and clients. These templates are customizable, so agents can tailor their messages to fit their brand and communication style.
The BoldLeads CRM also tracks when emails are opened and clicked, which can help agents determine which leads are most engaged.
Voicemails
The Voicemail feature allows agents to leave pre-recorded messages for their prospects and clients. This feature can be used to provide updates on properties, schedule appointments, and follow up on previous conversations.
BoldLeads’ team of assistants can also handle these calls on behalf of the agent, which can save time and improve the agent’s response time.
Overall, BoldLeads’ communication features are designed to help agents stay in touch with their prospects and clients throughout the sales funnel. These features can be used to nurture leads, provide additional information, and schedule appointments.
By using these features, agents can improve their communication and increase their chances of closing more deals.
CRM Features
BoldLeads CRM is a powerful tool that offers a range of features to help real estate agents manage their leads and sales pipeline. Here are some of the key features of BoldLeads CRM:
Pipeline Management
With BoldLeads CRM, agents can manage their sales pipeline with ease. The platform allows agents to easily track their leads through each stage of the sales process, from prospecting to appointment setting to closing the deal.
This helps agents stay organized and on top of their sales pipeline, ensuring that no leads fall through the cracks.
Lead Qualification
One of the biggest challenges for real estate agents is identifying which leads are worth pursuing. BoldLeads CRM helps agents qualify their leads by providing them with key information about each prospect, such as their level of interest, budget, and timeline.
This allows agents to focus their time and energy on the leads that are most likely to result in a sale.
Follow-Up Reminders
Following up with leads is essential for converting them into clients. BoldLeads CRM makes it easy for agents to stay on top of their follow-up tasks by providing them with reminders and alerts.
The platform also allows agents to schedule follow-up calls and emails, ensuring that they stay in touch with their leads over the course of several months.
Per Hooquest, BoldLeads’ basic backend CRM is not intended to substitute your current CRM system for your business.
Overall, BoldLeads CRM is a comprehensive program that can help real estate agents streamline their lead generation and sales process. With features like pipeline management, lead qualification, and follow-up reminders, agents can focus on what they do best – selling homes.
Advertising Features

BoldLeads offers a variety of advertising features that can help businesses generate leads and increase their sales funnel. These features include Facebook Ads, Google Ads, and Ad Budget Management.
Facebook Ads
With BoldLeads, businesses can create and manage Facebook Ads that are designed to engage potential customers and drive traffic to their website. Facebook Ads can be targeted to specific audiences based on factors such as age, gender, location, interests, and more.
This allows businesses to reach potential customers who are more likely to be interested in their products or services.
BoldLeads also provides businesses with tips on how to create effective Facebook Ads, including using high-quality images, compelling copy, and clear contact information.
By following these tips, businesses can create Facebook Ads that are more likely to engage potential customers and generate leads.
Google Ads
BoldLeads also offers Google Ads, which can help businesses reach potential customers who are searching for products or services related to their business.
Google Ads can be targeted to specific keywords, geographic locations, and more, allowing businesses to reach potential customers who are actively looking for what they have to offer.
BoldLeads provides businesses with tips on how to create effective Google Ads, including using clear and compelling copy, targeting the right keywords, and setting an appropriate budget. By following these tips, businesses can create Google Ads that are more likely to generate leads and drive sales.
Ad Budget Management
Managing ad budgets can be expensive and time-consuming, but BoldLeads makes it easy for businesses to manage their ad budgets.
BoldLeads provides businesses with tools and resources to help them set and manage their ad budgets, ensuring that they are getting the most out of their advertising dollars.
BoldLeads also provides businesses with insights into their ad performance, allowing them to make data-driven decisions about their advertising strategy. This can help businesses optimize their ad campaigns for maximum engagement and lead generation.
In 2021, BoldLeads raised $20 million to help businesses with their lead generation and advertising efforts. With its powerful advertising features and tools, BoldLeads is a valuable resource for businesses looking to generate leads and increase their sales funnel.
Lead Nurturing Features

BoldLeads offers a comprehensive lead nurturing program that helps real estate agents stay top-of-mind with their leads.
The platform provides a range of features that enable users to nurture leads in a personalized and automated way. Here are some of the key lead nurturing features offered by BoldLeads.
Nurturing Program
BoldLeads’ nurturing program allows users to create customized nurturing campaigns that are tailored to their leads’ needs.
The program uses consumer data to send relevant and timely messages to leads, helping to keep them warm and engaged. Users can set the send cadence and choose from a range of pre-built templates to create their campaigns.
Text Message Campaigns
BoldLeads’ text message campaign feature allows users to send personalized text messages to their leads. This is a great way to engage with leads on a more personal level and build rapport.
Users can choose from a range of pre-built templates or create their own messages. The platform also provides analytics to track the effectiveness of text message campaigns.
Old Leads Re-engagement
BoldLeads’ old leads re-engagement feature enables users to re-engage with their old leads and turn them into hot leads.
The platform provides a range of tools to help users identify old leads that are still warm and engage them with personalized messages. This is a great way to maximize the value of old leads and turn them into quality leads.
Overall, BoldLeads’ lead nurturing features are designed to help real estate agents collect leads, nurture them, and turn them into quality leads.
The platform’s comprehensive lead nurturing program, text message campaigns, and old leads re-engagement feature make it a great choice for real estate lead generation. BoldLeads is a great alternative to Zillow Premier Agent and other real estate lead generation platforms.
Explore my detailed BoldLeads review here.
To Wrap Up
BoldLeads is a comprehensive lead generation platform that offers a range of features to help real estate agents generate high-quality, qualified leads.
The platform provides a wide variety of tools and services that simplify the lead generation process, allowing agents to focus on what they do best – closing deals.
One of the standout features of BoldLeads is its exclusive leads. BoldLeads generates leads through targeted ad campaigns and delivers the resulting leads directly to the BoldLeads CRM.
This means that agents receive leads that are highly relevant to their specific market, increasing the chances of conversion.
In addition to exclusive leads, BoldLeads also offers expert ad management. The platform’s team of professionals creates, implements, and manages all lead generation ads, freeing up agents’ time and resources to focus on other aspects of their business.
BoldLeads also provides a range of automated tools to help agents nurture leads and stay in touch with prospects.
The platform’s CRM allows agents to track leads, manage communications, and automate follow-up tasks, while the automated communication feature ensures that leads receive regular, personalized communications.
Overall, BoldLeads is a powerful platform that offers a range of features to help real estate agents generate high-quality leads and close more deals.
While the platform’s services can be expensive, many agents find that the cost is worth it for the quality of the leads and the level of support provided by BoldLeads.

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