BoldLeads is a real estate lead generation platform that has been gaining popularity among real estate agents. However, the question that arises is whether BoldLeads works or not. The answer to this question is not straightforward, and it depends on various factors.
BoldLeads provides exclusive real estate leads to agents through Facebook Ads. The platform also offers a CRM dashboard to help agents manage their leads effectively. BoldLeads claims to generate high volume leads, but the quality of these leads may not always be up to the mark.
The cost of the platform is also a factor to consider, as agents have to pay a monthly fee for the service, in addition to their monthly ad costs.
Does Boldleads Work?

BoldLeads is a real estate lead generation platform that provides exclusive real estate leads to agents. But does it really work? Let’s take a closer look.
One of the key features of BoldLeads is their CRM, which allows agents to manage their leads effectively. The CRM is easy to use and customizable, allowing agents to tailor their lead management process to their specific needs.
Additionally, BoldLeads offers lead nurturing automated communication, which can help agents stay in touch with their leads and increase their chances of converting them into clients.
Another benefit of BoldLeads is the option to assist with lead nurturing using a real person. This can be especially helpful for agents who may not have the time or resources to manage their leads effectively on their own.
The real estate crm also provides branded landing pages and pre-designed follow-up funnels to real estate agents.
BoldLeads was founded in 2014 by a mother-son duo, and they have since helped thousands of agents generate leads and grow their businesses. The platform has received positive reviews from many agents who have used it to successfully generate leads and close deals.
However, it’s important to note that BoldLeads does have some disadvantages. For example, the platform requires a six-month minimum contract, which may not be ideal for agents who are just starting out or who may not want to commit to a long-term contract.
Additionally, some agents have reported low motivation Facebook leads.
Overall, while BoldLeads may not be the perfect solution for every agent, it does offer many useful features and has helped many agents generate leads and grow their businesses.
Boldleads Services
Boldleads offers a comprehensive suite of services that help real estate agents generate leads and manage their advertising campaigns. Here are some of the key services that Boldleads provides as per G2:
Professional Ad Management
Boldleads’ team of experts handles the entire ad campaign process, from creating ads to posting them on Facebook and managing the campaign.
They ensure that the ads are targeted to the right audience and optimized for maximum impact. This allows agents to focus on what they do best – selling homes – while Boldleads takes care of the rest.
Lead Generation
Boldleads generates leads by creating custom landing pages for agents that are designed to capture the attention of potential buyers and sellers.
When a lead clicks on an ad and lands on the corresponding landing page, they are prompted to provide information about the home they are looking to buy or sell. Boldleads then alerts the agent of the lead’s interest and provides them with the lead’s contact information.
Automated Follow-Up
Boldleads’ automated follow-up system ensures that agents never miss a lead. The system automatically sends out customized follow-up emails to leads, keeping them engaged and interested in the agent’s services.
This helps agents build relationships with their leads and ultimately close more deals.
Concierge Service
Boldleads’ concierge service provides agents with a personal assistant who helps them manage their leads and advertising campaigns. The assistant is available to answer questions, provide guidance, and offer support whenever the agent needs it.
This allows agents to focus on selling homes and growing their business, while Boldleads takes care of the administrative tasks.
Overall, Boldleads offers a comprehensive suite of services that can help real estate agents generate leads and manage their advertising campaigns more effectively.
With their professional ad management, lead generation, automated follow-up, and concierge service, agents can focus on what they do best – selling homes – while Boldleads takes care of the rest.
Performance of Boldleads

Boldleads is a real estate lead generation company that claims to provide high-quality leads to real estate agents. However, the performance of Boldleads has been a topic of debate among real estate agents.
In this section, we will take a closer look at the performance of Boldleads based on lead quality, lead volume, and conversion rate.
Lead Quality
Lead quality is one of the most important factors when it comes to lead generation. Boldleads claims to provide high-quality leads to real estate agents, but many agents have reported that the leads they received were of poor quality.
Some agents reported that the leads were not interested in buying or selling a property, while others reported that the leads were not in the target area.
According to Hooquest, BoldLeads acquires leads through pay-per-click campaigns on platforms like Google AdWords and Facebook Ads. However, these ads, particularly on Facebook, may not always reach individuals who are actively seeking to make a purchase or are in the immediate sales funnel.
Consequently, many of these leads may be tire kickers or individuals merely interested in knowing their home value, resulting in a significant number of dead ends or leads that may not materialize for at least a year or more.
Lead Volume
Boldleads offers different plans based on the number of leads an agent wants to receive. However, many agents have reported that they did not receive the number of leads they were promised.
Some agents reported that they received only a few leads, while others reported that they did not receive any leads at all. Finally, Hooquest noted that BoldLeads compensates for any potential shortcomings in lead quality by providing a significant volume of leads.
Conversion Rate
The ultimate goal of lead generation is to convert leads into clients. Boldleads claims to provide high-quality leads that are more likely to convert, but many agents have reported that the conversion rate was low.
Some agents reported that they were not able to convert any of the leads they received, while others reported that the conversion rate was lower than expected.
According to agents I’m familiar with, BoldLeads has received varied feedback on lead quality, volume, and conversion rate.
While some agents have achieved positive results with BoldLeads, others have faced challenges. If your target audience comprises Facebook users, you may have a higher chance of success.
Hence, it’s essential for real estate agents to carefully evaluate BoldLeads’ performance before committing to their services.
Pros and Cons of BoldLeads

BoldLeads is a real estate lead generation and marketing funnel solution that helps realtors attract, nurture, and manage their leads database. While BoldLeads has its benefits, it also has some drawbacks. In this section, we’ll take a look at both.
Benefits
One of the main benefits of BoldLeads is that it provides both buyer and seller leads. BoldLeads offers exclusive leads, which means that the leads are not shared with other agents. This gives agents a better chance of converting the leads into clients.
BoldLeads also offers customizable follow-up funnels. This means that agents can create a personalized follow-up process that fits their business needs.
BoldLeads has over 40 landing page templates that agents can choose from. This saves agents time and money as they don’t have to create the pages from scratch.
Another benefit of BoldLeads is that it provides professional ad management. The company uses optimized marketing tools for ad management.
Their ads work to present the agent as one of the best real estate agents in the area. This helps to build trust with potential clients and can lead to more conversions.
Drawbacks
One of the main drawbacks of BoldLeads is that it lacks transparent pricing. BoldLeads offers different pricing plans depending on the number of leads and features agents need. Their “Lite” plan starts at $499 per month and offers limited access to BoldLeads capabilities.
The “Pro” plan, which starts at $899 per month, offers more features and access to more leads. However, agents must sign a six-month contract to use BoldLeads.
Another drawback of BoldLeads is that it heavily relies on Facebook and Instagram advertising. Changes in the way that Facebook allows advertising will affect the way agents can market with BoldLeads.
This means that agents may have to adjust their marketing strategies if Facebook changes its advertising policies.
In conclusion, BoldLeads has both benefits and drawbacks. While it provides exclusive leads and customizable follow-up funnels, it lacks transparent pricing and heavily relies on Facebook and Instagram advertising.
Agents should carefully consider these pros and cons before deciding to use BoldLeads.
In Summary
BoldLeads is a powerful lead generation software that turns your pipeline into profits. The platform generates real estate leads by taking an ad agency approach.
BoldLeads’ ad experts place ads on places like Facebook and Google offering something your leads want—usually an offer for a free home valuation (for sellers) or a specialized list of homes for sale (for buyers).
The BoldLeads team creates your ads, posts them to Facebook, and manages the entire ad campaign. When a lead sees and clicks on the ad, they are taken to your corresponding landing page.
Buyer leads are prompted to enter information about the home they’re looking to purchase and are alerted that a list of homes is being generated for them. Seller leads are prompted to enter information about their home, and they receive an instant home valuation report.
One of the best things about BoldLeads is that they offer exclusive leads. This means that the leads generated by BoldLeads are not shared with any other agents in your area, giving you a competitive edge.
BoldLeads also offers branded landing pages and pre-designed follow-up funnels to real estate agents.
Overall, BoldLeads is a great lead generation software for real estate agents looking to grow their business.
With its ad agency approach, exclusive leads, and pre-designed follow-up funnels, BoldLeads takes the guesswork out of lead generation and helps agents focus on what they do best: closing deals.

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